Anna Hickman, outlines a three-part system that she used to grow her web design business to six figures without ever sending a cold email or DM.
The first part of the system is to pick a platform and focus all your energy on that. She recommends starting with TikTok because it has the lowest barrier to entry and short-form video is where it’s at for building a personal brand.
The second part of the system is to create content that converts. This means creating content that is designed to attract your ideal client and make you money. The speaker recommends creating three types of content: top of funnel content to get attention and grow your audience, middle of funnel content to nurture your audience and build trust, and bottom of funnel content to get them to buy or work with you.
The third part of the system is to ask for referrals. The speaker recommends asking for referrals at the right time, which is within 48 hours after a client decides to work with you. She also recommends creating a referral offer, such as $100 off for both the client and the friend they refer.
By following this system, you can attract clients without having to do any cold outreach. The speaker also mentions that she will be showing how to wow clients with a seamless client experience in the next video.
Here are some additional tips for writing a long blog post based on a YouTube video:
- Do your research. Before you start writing, make sure you understand the topic of the video and the speaker’s credentials.
- Create a catchy headline. Your headline should be attention-grabbing and relevant to the video content.
- Write an engaging introduction. Your introduction should hook the reader and make them want to read more.
- Summarize the key points of the video. Be sure to include all of the important information, but don’t just copy and paste the video transcript.
- Add your own insights and opinions. What did you think of the video? Do you agree with the speaker’s advice?
- Use visuals. Images and videos can help to break up your text and make your blog post more visually appealing.
- Promote your blog post. Once you’ve published your blog post, share it on social media and other channels.
